About us
Australian Wealth Advisory (AWA) is a modern advisory firm built to empower Australians with clarity, confidence, and long‑term financial wellbeing. We combine strategic insight, ethical guidance, and a deeply human‑centered approach to help individuals, families, and organizations make informed decisions that create lasting prosperity.
Our philosophy is simple: wealth should be transparent, accessible, and aligned with the life you want to build. We partner with clients to navigate complexity, design personalized strategies, and unlock opportunities that support financial security, independence, and legacy.
AWA operates at the intersection of financial expertise, technology, and responsible innovation. We are committed to delivering advice that is compliant, future‑ready, and grounded in integrity. Every recommendation is shaped by rigorous analysis, clear communication, and a commitment to doing what is right for the client — always.
Our Leadership
Patrik Göransson — Chief Executive Officer
Patrik Göransson is the founder and CEO of Australian Wealth Advisory, bringing a rare blend of strategic vision, systems thinking, and ethical leadership to the financial services sector. With a background spanning policy, technology, customer‑centric design, and responsible innovation, Patrik leads AWA with a commitment to transparency, empowerment, and long‑term impact.
A recognized multidisciplinary thinker, Patrik specializes in translating complex financial and regulatory environments into clear, actionable pathways for clients. His work is shaped by a deep belief that wealth systems should serve people — not the other way around.
Patrik’s leadership is grounded in:
- Ethical, human‑centred decision‑making
- Clear communication and accessible financial education
- A systems‑level understanding of incentives, policy, and long‑term outcomes
- A commitment to building structures that democratize wealth and create lasting societal benefit
As CEO, Patrik is focused on scaling AWA into a national leader in responsible, client‑first financial advisory — a firm known for trust, clarity, and measurable impact.
Our Mission
To empower Australians with transparent, ethical, and future‑focused financial guidance that builds confidence, independence, and generational prosperity.
Our Vision
A nation where every individual has access to the knowledge, tools, and support needed to make informed financial decisions and build a life of freedom, security, and opportunity.
Our Values
- Integrity — We act in the best interests of our clients, always.
- Clarity — We make the complex simple and accessible.
- Impact — We design strategies that create long‑term value and meaningful outcomes.
- Innovation — We embrace technology and modern thinking to deliver better solutions.
- Respect — We honour the diversity, goals, and lived experiences of every client.